Toy Stores: “Hi Girls! Just be Dumb, Sexy and Subservient”

Earlier I posted some pictures from a visit to a local toy store in Stockholm with some truly awful, sexist toys (see later in this post). So…another trip to a Stockholm toy store with my daughter (aged 3), and let’ s see what lessons she learned this time. Basically: be dumb, sexy and subservient. “Dream Wedding”??? “Create your Shopping Tour”??? Plus, note the gender of the child on the box for the more interesting marble toy. How the people who make these things sleep at night is beyond me.

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And those earlier, equally sexist, pedophillic pictures…? (Note the pictures with the boys: what they do, what they “are”.)

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About chrchristensen
Christian Christensen is Professor of Journalism at Stockholm University, Sweden.

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